What Do Car Dealerships and Plastic Surgery Have in Common?
CarTopia of North Plainfield, New Jersey is a full service used car
dealership with a growing inventory and client base that is
extremely committed to helping their customers find the right vehicle and get the best financing available.
The Aydin Center for Plastic Surgery with offices in White Plains,
New York and Paramus, New Jersey believes in creating harmony,
symmetry, and balance in the body through cosmetic plastic and aesthetic surgery for its patients.
Situation
While they may seem worlds apart, CarTopia and the Aydin Center for Plastic Surgery are both small businesses that wanted to grow their clientele and increase brand reach within their respective geographies. Neither had a big budget to spend on marketing but still required multifaceted services to increase their sales, revenues, and market growth.
While each organization relies on distinctly different business models to sell cars or provide surgical services, they both had a common need for a one-stop shop that specializes in scaling businesses, whether they be retail or service-based, by increasing revenue and elevating brands through professional management of social media platforms, influencer channels, referrals, messaging, content curation as well as optimizing infrastructure to successfully undergird a high functioning marketing operation.
To take their marketing, social, and messaging efforts to the next level, both CarTopia and the Aydin Center for Plastic Surgery engaged Elev8 to strategize and execute impactful campaigns across multiple platforms to achieve specific sales and revenue targets. Elev8 prepared a detailed plan for each organization that included web, social, and on-site strategies before swinging into action to get the desired results for its clients by elevating and extending the reach of their brands.
Results
Elev8’s plan for CarTopia required a digital influencer strategy where they helped the dealership build their social media presence entirely from scratch. To optimize this approach, Elev8 scripted, shot, and created video commercial content for several social media and influencer platforms. On top of this, Elev8 built a full referral model for CarTopia’s customers which took the dealership from sales of 300 cars in 2018 to 650 cars in 2019. This represented an increase of almost 117% in sales. CarTopia’s profit for 2019 came in at a whopping 2.5 million dollars.
Elev8 prepared a detailed plan for each organization that included web, social, and on-site strategies before swinging into action to get the desired results for its clients by extending the reach of their brands.
For the Aydin Center for Plastic Surgery, Elev8 was able to entirely rebrand their social media accounts by creating both video and commercial content to optimize their views and social following. Elev8 also ran a full billboard campaign while simultaneously developing a full-throttled influencer marketing program. The combined results brought in over $186,000 in revenue that was directly attributed to these campaigns during a four-month period.
The results for each organization have been exciting and Elev8 looks forward to getting even more results in the future.
